look at what the cbs evening newscast from 1974 versus what is happening today. it has become more politicized. the ability to process information has ground. n.ese are -- has grown a these are issues of education. >> [inaudible] >> right. it is now more obvious. >> there is ongoing battle globally. people are putting out ideas. various ways, hidden or not, and value systems for these arguments. that is going on all the time. every single person involved on whatever level in our industry is putting something out there. obviously, you have to take responsibility for its. you try to work out exactly -- you join in a battle. someone else is saying probably the opposite. you have to get in there and do it. other people will not stop and you have to do battle with them. my own feeling is anything that opens up, creates more complexity, because it stops people from coming away from it with a black-and-white argument. i am very proud of it. people have totally different interpretations, depending on what their point of view is. it puts the emphasis back on them. it allo